Spark has just dropped a giant location pin on the newly named Spark Arena, to put its new partnership with New Zealand’s largest indoor music, entertainment and sporting venue on the map.

Brand new Spark Arena signage was installed last night to signal the renaming of the venue formally known as Vector Arena.

The Spark Arena sign above the entrance uses 9,500 high intensity, full colour LED lights that are visible during the day as well as at night. The lighting solution was selected to allow Spark Arena flexibility to customise the sign with different colours and patterns to indicate national cultural moments or events.

Spark’s CEO of Home, Mobile and Business Jason Paris commented, “The arena welcomes thousands of visitors through its doors every month, so it’s vital that everyone knows where it is! For many Spark Arena visitors, the journey to the venue starts when they search for directions on their mobile. So, we’ve dropped a giant location pin outside the venue to act as a digital sign-post. It’s a great visual reminder that Spark Arena is now on the map.”

Paris explains, “We are really proud to have our name on the outside and our tech on the inside, starting with free WiFi for all Spark Arena visitors. In partnership with the Spark Arena team, we’ll deliver experiences enhanced by technology for all Spark Arena visitors – and in future, some extra special experiences for our Spark customers.”

Brendan Hines, General Manager of Spark Arena added, “It’s an exciting change for the venue to start this partnership with Spark. While we’ll continue to offer the same high quality live entertainment, the new name and branding that we’ve developed with Spark signals the move for us into a new era for the venue. We’re looking forward to creating new initiatives with Spark that further enhance the fan experience.”

The 12,000-seat arena has been home to some of New Zealand’s most memorable concerts, featuring artists from Madonna, Beyoncé and Katy Perry, to Lorde, Justin Timberlake, and Iron Maiden – and has some exciting concerts in the pipeline, with Little Mix, Ariana Grande, J Cole, Harry Styles, Cat Stevens and Bruno Mars all scheduled to play shows in the renamed arena.

This partnership is another step for Spark in deepening its support of the music industry. Spark already has strong music connections including its partnership with music streaming service Spotify and its relationship with Live Nation to provide pre-sale concert tickets to Spark customers.

“Spark Arena will get our customers closer than ever before to the music and entertainment that they love,” says Paris. “That starts with putting Spark Arena on the map.”