Sherson Willis further strengthens its senior team with the strategic hire of Sam Durbin as Associate Director.

Sam joins the firm from the Bank of New Zealand where he was an External Relations Consultant, responsible for delivering financial reporting and communications, managing media relations and implementing strategic communications for the bank.

He also played a key role in developing and executing the government relations strategy for BNZ, which saw him engaging and working closely with key stakeholders in the political sector.

Sam’s expertise in the financial sector and deep understanding of Aotearoa’s political landscape will enhance the firm’s financial and government relations offerings for clients.

His experience in corporate affairs, government relations and corporate communications spans over ten years, having also held roles in some of New Zealand’s largest organisations including Fonterra and Spark.

In his role as Associate Director, Sam will provide strategic advice and counsel to clients and work closely with the leadership team to drive the firm’s delivery of exceptional services.

Director Rewa Willis says, “We are excited to have Sam join the Sherson Willis team. His broad expertise particularly in the finance sector and extensive experience in government relations will be of great value to our clients.

“This strategic new hire reflects our commitment to growth and strengthening our offerings so we can continue to deliver the best results for our clients.”