Haier Help Deliver to Kiwis in Need

Building on from Haier’s 2015 and 2016 partnership with The Block NZ, Sherson Willis were asked to come up with a new campaign concept to extend Haier’s partnership with The Block NZ off the screen and involve local communities.

Haier Help – First stop, Edgecumbe!

The resulting concept was simple, take The Block NZ 2016 People’s Choice Award winners Dyls and Dylz on a road trip to provide “Haier Help” to Kiwis in need.

Using Dyls and Dylz’ renovation know-how, the Haier Help roadshow provided practical, renovation and handyman assistance to help Kiwis get the job done.

Dyls and Dylz and the Haier Help trailer made its first stop in Edgecumbe, where the Rangitaiki River burst its’ bank on April 6 this year. Among the casualties were the playground and sandpit of Te Kohanga Reo o Patutaatahi, which was destroyed by the floods and resulting silt.

Over three days the Kohanga Reo’s playground was restored and upgraded by Dyls and Dylz, the Haier Help team, and a group of local volunteers.

Sherson Willis’ partner production company Useful Films were on-site to document the activity to produce a 30” brand TVC, 15” promotional TVC, and social videos to document the Haier Help campaign.

The TVC ran on MediaWorks platforms and the social content ran on Haier’s owned channels.

Dyls & Dylz took the Haier Help trailer on the road in July, stopping in Tauranga on the 24th, Hamilton on the 26th, and Auckland on the 28th.

Haier would like to thank the other The Block NZ partners who helped make the campaign possible – Hirepool, Bosch, Pita Pit and Honda.


Client: Haier

Brand Manager: Delwyn Karanikolaou

Agency: Sherson Willis

Directors: Trish Sherson / Rewa Willis

Associate Director: Amy McKenzie

Associate: Thalia Stronge

Production Associate: Lisa Webb

Junior Associate: Issie Hallwright

Designer: Richard Munro

Production company: Useful Films

Director: James Barr

Producer: Carne Bidwill

DOP: Stephen Allanson

2nd Camera: Joe Rixon

Sound Recordist: Ben Vanderpoel

TVC Post production: Images & Sound

TVC Editor: Tam Hardley

Flame Artist: Brenton Cumberpatch

Colourist: Alana Cotton

Sound Design: Mark Vorstman

Post Producer: Samantha Jukes

Content Post Production: Useful Films

Content Editors: Leo Clark Ribeiro & James Barr

Content Sound Design: David Liversidge / Radiate Sound

Media agency: MBM